Through the years, Moncler has advanced into a worldwide purveyor of high-end outerwear and style, collaborating with famend designers and artists. Moncler’s signature padded jacket is an icon of fashion and performance worn by celebrities and adventurers.
Being an automotive fanatic, you would possibly marvel what Moncler has to do with vehicles. Properly, you’re about to search out out. On this cowl story, we are going to discover the newest collaboration between Moncler and Mercedes-Benz, named Undertaking Mondo G. This fee is a fusion of two worlds: luxurious mobility and an alpine life-style, celebrating the innovation, craftsmanship, and sustainability that characterize each manufacturers of their respective fields.
Mercedes-Benz x Moncler
Photograph: Mercedes-Benz
The “Artwork of a Genius” present was a spectacular occasion that showcased Moncler’s newest collections and collaborations with completely different artists and types, corresponding to Alicia Keys, Pharrell Williams, Adidas Originals, FRGMT, Salehe Bembury, Palm Angels, ROC NATION by Jay-Z, or Rick Owens who additionally offered an unbiased collab with Moncler.
The present was held at London’s Olympia venue, which was remodeled right into a futuristic area with LED screens, sound results, and interactive installations. Undertaking Mondo G was the present’s spotlight, attracting the eye and admiration of celebrities, influencers, media, and company.
It was displayed on a rotating platform surrounded by snowflakes and spotlights. It was additionally accompanied by a video that defined its idea and options.
A style assertion
Photograph: Mercedes-Benz
Moncler is a reputation that evokes each model and journey. Beneath the imaginative and prescient of Remo Ruffini, who acquired the corporate in 2003, Moncler expanded its vary to incorporate technical outerwear, luxurious off-slope style, and high fashion collections. At this time, Moncler is synonymous with innovation, excellence, and creativity in winter sports activities and past.
Whereas Moncler has mastered the artwork of winter style for many years, Mercedes-Benz has been forging its personal path on the planet of design and innovation. The German carmaker has been a loyal supporter of world style weeks and a daring collaborator with a number of the most influential and visionary style designers and types.
From Virgil Abloh’s Undertaking Geländewagen in 2020, which turned the G-Class right into a minimalist racing machine, to Moncler’s Undertaking Mondo G in 2023, which remodeled the identical mannequin right into a playful puffer jacket-inspired automobile, Mercedes-Benz has proven its willingness to problem conventions and discover new potentialities for expression and creativity. These collaborations are extra than simply advertising and marketing stunts; they’re creative statements celebrating the fusion of kind and performance, model and substance, luxurious and efficiency.
The Mondo G
Photograph: Mercedes-Benz
Undertaking Mondo G recreates the enduring Mercedes-Benz G-Class with Moncler’s distinctive design codes by merging the German SUV‘s attribute options with Moncler’s puffer jacket. The result’s a surprising and durable automobile that mixes excessive consolation and performance in any atmosphere.
The mission was unveiled on the Moncler “The Artwork of Genius” occasion throughout London Vogue Week on 20 February 2023 as a part of a co-creation marketing campaign that explores the “Artwork of Creativeness” between Mercedes-Benz and Moncler. The marketing campaign additionally featured social media, out-of-home (OOH), and PR belongings with a purpose to attain broad world activation.
Undertaking Mondo G showcases each manufacturers’ shared values and imaginative and prescient, pushed by innovation, excellence, and craftsmanship. The artwork piece weighs 2.5 tons (5,000 lbs), measures 15.1 ft (4.6 m) in size, 9.2 ft (2.8 m) in peak, and 11.15 ft (3.4 m) in width (together with the large wheels), and includes a gigantic zipper element with Moncler’s branding on the again of the automotive. It additionally has a customized inside that displays Moncler’s signature model and colours.
This mission could possibly be thought-about an final fusion between luxurious and journey. Think about driving a robust, versatile, fashionable, and cozy automotive. The Mondo G must be considered as a automobile that may take you from town to the mountains, from the asphalt to the snow, and from the abnormal to the extraordinary. A machine that’s way more than a automotive: it’s an artwork piece, an announcement, and a imaginative and prescient.
A robust friendship
Photograph: Mercedes-Benz
The thought of Undertaking Mondo G was born out of a mutual admiration between Mercedes-Benz Group AG’s chief design officer Gorden Wagener, and Moncler’s chairman and CEO, Remo Ruffini. Each leaders have been associates for years and admired one another’s work. They joined forces to create one thing new and surprising: a co-creation celebrating their shared values and imaginative and prescient.
“We needed to create one thing that may specific our DNA another way,” says Ruffini. “We’re each pushed by excellent performance and extraordinary design. We each like to discover new territories and problem ourselves. We each care about high quality and craftsmanship. And we each have a robust sense of duty in the direction of our planet.”
Wagener agrees: “We share with Moncler an angle of pushing boundaries and creating new potentialities. We’re each pioneers in our fields who by no means accept lower than excellence. We’re each keen about creating merchandise that aren’t solely stunning but additionally significant.”
The collaboration was based mostly on mutual respect, belief, and dialogue. The 2 groups labored intently collectively to develop Undertaking Mondo G from idea to actuality. They exchanged concepts, sketches, supplies, samples, and suggestions till they reached their shared imaginative and prescient.
Progressive selections
Photograph: Mercedes-Benz
The result’s beautiful: Undertaking Mondo G is a masterpiece of engineering and design that mixes luxurious mobility with an alpine life-style. It’s based mostly on a three-door Mercedes-Benz G-Class, with an aesthetic that nods on the first fashions produced by the corporate within the early 80s.
However what makes Undertaking Mondo G distinctive is its exterior design: it recreates the enduring form of the G-Class with Moncler’s signature quilted material. The material covers virtually each automotive floor aside from some metallic components corresponding to bumpers, grille, wheels, mirrors, handles, lights, and logos.
The material is water-repellent, windproof, breathable, and sturdy. It additionally offers insulation and luxury for passengers inside. An enormous zipper element with Moncler’s branding is seen on the again of the automotive.
A present like no different
Photograph: Mercedes-Benz
The present was a spectacular occasion showcasing Moncler’s newest collections and collaborations with artists and designers. Undertaking Mondo G was the present’s spotlight, attracting the eye and admiration of celebrities, influencers, media, and company.
It was displayed on a rotating platform surrounded by snowflakes and spotlights. It was additionally accompanied by a video that defined its idea and options.
The response to Undertaking Mondo G was overwhelmingly optimistic: it obtained reward from critics, followers, and consultants for its originality, creativity, and high quality. It generated buzz and pleasure on social media platforms like Instagram, Twitter, TikTok, and YouTube. It additionally sparked curiosity and curiosity amongst potential clients who needed to know extra about it.
Undertaking Mondo G is not only a automotive. It’s an expertise—an expertise that takes you past your consolation zone, past your expectations, and your creativeness. It is usually an invite to find a brand new universe the place style meets automotive engineering unexpectedly and excitingly and a present from Mercedes-Benz and Moncler to their loyal followers and clients.
Undertaking Mondo G will not be on the market however is a testomony to the inventive potential and creative expression that may emerge from collaborations between completely different industries and disciplines.
